The central station of Antwerp is where we find the Base Flagship Store. The building is a classified monument with an enormous history. The building itself makes a very solid impression, while on the other hand the Base-brand stands for clarity, transparency emotion and user-friendliness. To merge these two strong identities in this one location, we played with contrasts; the massive historical building with its heavy materials against the light, fresh and clear elements of the Base-brand.
With respect to the monumental building, we treated the whole shop as a ‘box in a box’. All integrated elements are standing free of the walls. In this way, the ancient building becomes a historical backdrop, a decor in which Base is the leading player.
In collaboration with Andrew Theunissen
Images & design property of Creneau International