Helga Verlinden started her own jewellery label in 1998. Her first shop in Leuven was a big hit and therefore she decided to open a second one in Hasselt.
The logo of Helga Verlinden is the so called ‘St Hans Cross’. When you come across such a place it means that there are ancient remains, a ruin or a monument. A ‘sight worth seeing’.I translated the new boutique into a place worth seeing. Different layers of earth are translated into a huge cabinet with different layers of patterns where the jewellery are displayed. Furniture is painted black as they represent the ancient remains that were buried under the earth for many years.
Images & design property of Creneau International